Tech-foward-Northwest-Indiana-Realtors-use-multiple-devices-and-the-internet-to-successfully-market-and-communicate

All Northwest Indiana Realtors must hold, at minimum, a broker’s license. The path to a broker’s license starts with a detailed 90-hour course that covers real estate ethics and professional standards, laws and regulations, contracts and procedures, and much more. It provides the foundational knowledge of the real estate transaction. But it speaks nothing to the tech-forward world we live in now.

e-Pro Certified real estate agents in Northwest Indiana are specifically trained in the cutting-edge technology of today. This specific skill, combined with professional marketing, is what really differentiates your real estate experience in this digital world.

97%

of home buyers use the internet in their home search. Your Realtor better be tech-savvy!

According to NAR

In this post, we’ll take a closer look at what the e-Pro certification is and why it’s worth seeking out when choosing a Realtor in Northwest Indiana.

If you dig deep into the most successful Northwest Indiana Realtors, you’ll find that almost all of them effectively utilize technology and the internet to maximize their real estate business and their clients transactions. The e-Pro Certification was made to train tech-savvy real estate agents. Only 15% of agents have earned this certification, according to NAR.

Denise-has-earned-the-ePro-certification-from-NAR

e-Pro Certification Coursework

The e-Pro Certification is a 2 day course offered by the National Association of Realtors (NAR) that teaches Realtors how to use technology effectively to better serve their clients and grow their business. The course topics are covered below:

Training in best practices for ensuring safety and data privacy when clients interact with our online channels. 

Technical training on how to use upper-level internet marketing techniques to market and advertise our business and sell homes for our clients.

Training in using all digital channels of communication such as websites, email, and transaction management software in a safe and effective way.

Benefits Of Working With e-Pro Certified Real Estate Agents In Northwest Indiana

There are over 2000 Northwest Indiana Realtors in the Greater Northwest Indiana Association of Realtors (GNIAR), our local governing body. How do you choose between them all?

A good starting point would be to choose an agent who consistently seeks out additional education. The e-Pro agent’s expertise aligns perfectly with effectively utilizing today’s ever-changing technology. Here’s what you get when choosing a Realtor in Northwest Indiana who has the e-Pro Certification:

Online Marketing Expertise

 e-Pro real estate agents in Northwest Indiana use the internet to its fullest advantage to market homes for sale as well as improve the homebuyer experience.

Improved Communication

Using all forms of technology is crucial to effective client communications in this digital age. Emails, texts, virtual meetings, and online transactions are commonplace.

Access To Resources

Tech-savvy agents build access to tools and resources into the foundation of their services. Private online search portals and safe online transaction management are examples.

Up-To-Date Knowledge

Technology is a fast-changing world and real estate agents in Northwest Indiana need to stay ahead of the tech curve legally and safely. e-Pro agents get monthly tech updates. 

Conclusion

It’s easy to see that working with Northwest Indiana Realtors who have technical training is a clear advantage. Effective marketing, easy communication, safe internet protocols, and access to more resources is a win-win for both sellers and buyers. Choosing an e-Pro Realtor ensures you are working with a tech-forward professional who is committed to staying up on the latest trends as well as best practices.

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FAQs (Frequently Asked Questions)

What is an online home search portal?

An online home search portal is where you go when you want 24/7 access to see homes listed for sale on your computer, tablet, or phone. Zillow and Realtor.com are examples of national online home search portals.

However, those national sites also sell your information. It’s a surefire way to start getting annoying agent and lender calls.

Local online home search sites are preferable as they’re much more transparent, do not sell your information, and still offer 24/7 access to homes for sale.

An example of a local Northwest Indiana Realtors home search feature shows a site that also offers local info.

 

What are some ways to market a home online?

The most popular way to market your home for sale online is to list it with Realtor and get it shown on the local MLS (Multiple Listing Service). 85% of homes sold are listed on the local MLS (which feeds into the online portals).

But the best way to effectively advertise is to stand out from the rest. This is where a tech-forward agent with online marketing skills shows their worth…

Additional social media advertising campaigns, retargetting ads, and online video tours, with automated follow-up, are some ways to get extra online eyes on your property.

What are some ways to handle the real estate transaction online?

Before the internet, all real estate was handled in person. You looked thru paperback catalogs of local homes for sale. The key had to be picked up at the listing agent’s office before a showing. You had to view and sign contracts in person.

Now, much of the transaction can be handled online. Here are a few ways…

  • Video and 360 tours, as well as home search portals, enable home buyers to experience a house 24/7.
  • Contracts can be viewed online and digitally signed by the client, as well as delivered to pertinent parties in the transaction
  • Transaction checklists and timelines can be set up to automatically communicate thru emails and text.

If you’ve come to the conclusion that using e-Pro Certified real estate agents in Northwest Indiana to help you buy or sell your home is a wise choice, call Denise Mathews, Realtor. She’s a super tech-savvy NWI agent with multiple websites, private home search portal, online education courses, cutting-edge marketing and internet transaction management.

Denise Mathews Realtor®

Listing Leaders Real Estate Logo
Phone

(219) 798-5153